Hydrogen Media was founded in 2007 by Seth DeCroce as a strategy and execution studio for agencies, brands, and digital teams that need senior support without adding unnecessary layers.
About Us
Brand, strategy, and digital built around a leaner way of working.
Hydrogen works within and alongside enterprise teams, agencies, and growth stage companies — where senior thinking, sharper messaging, clearer content, and stronger digital strategy are needed most.
About Us
Brand, strategy, and digital built around a leaner way of working.
Hydrogen Media was founded in 2007 by Seth DeCroce as a strategy and execution studio for agencies, brands, and digital teams that need senior support without adding unnecessary layers.
Hydrogen works within and alongside enterprise teams, agencies, and growth stage companies — where senior thinking, sharper messaging, clearer content, and stronger digital strategy are needed most.
Hydrogen has supported work connected to organizations including Microsoft, Johnson & Johnson, HSBC, Unilever, Marriott, The New York Times, and others.
Across that work, we have helped teams shape product stories, organize digital experiences, clarify complex offerings, and create content systems that make complex work easier to understand, easier to use, and easier to move forward.
An enterprise-level strategy and execution team that works inside the rhythm of your organization.
Principal
Seth DeCroce
Seth leads brand innovation, creative direction, messaging, content, and client-facing strategy. His work spans enterprise websites, brand platforms, campaign systems, pitch narratives, and digital experiences for Apple, Google, American Express, BlackRock, Johnson & Johnson, and The New York Times.
He helps teams turn complex business goals into clear positioning, compelling stories, and connected experiences—bringing strategy and execution together from discovery through launch.
Principal
Seth DeCroce
Seth leads brand innovation, creative direction, messaging, content, and client-facing strategy. His work spans enterprise websites, brand platforms, campaign systems, pitch narratives, and digital experiences for Apple, Google, American Express, BlackRock, Johnson & Johnson, and The New York Times.
He helps teams turn complex business goals into clear positioning, compelling stories, and connected experiences—bringing strategy and execution together from discovery through launch.
Lead Consultant
Marcelo Mijares
Marcelo leads strategic experience design, customer journey optimization, site architecture, analytics-informed planning, and digital implementation, with complex ecosystem experience across Discover Financial Services, TIAA, Betterment, Casper, and Memorial Sloan Kettering Cancer Center.
He helps clients identify where their experience is breaking down, align around what matters, and shape digital systems that are easier to understand, easier to use, and built to grow.
Lead Consultant
Marcelo Mijares
Marcelo leads UX strategy, analytics, site structure, and digital implementation. He brings deep experience translating complex business, content, and user needs into intuitive digital systems for Discover, Casper, Betterment, and Hilton Hotels.
Marcelo gives shape to the experience — connecting business priorities, user needs, and content into systems that feel clear from the inside out.
Let’s talk about a lighter way to launch.
Hydrogen helps brand, marketing, and sales leaders turn digital experiences into sharper business tools — with seasoned experts that stay close to the work from strategy through launch and beyond.
Get in touch